Morrisons has extended its opening hours so that shoppers can visit during quieter periods. The supermarket has also announced a next-day delivery service to support its most vulnerable customers.
New opening times
From 14 April, all Morrisons stores across the UK will open from 7am until 8pm, Monday to Saturday - an increase of an hour on the current weekday and Saturday times.
On Sundays, shops in England and Wales will trade from 9.30am until 4pm, and in Scotland stores will be open 8am to 8pm.
Morrisons announced the change in opening hours on its Facebook page, and explained that the new timings were coming into force due to a decrease in customers bulk buying.
Posting on the site, the company said, "Thank you for continuing to shop considerately. From Tuesday 14th, we'll be open a bit earlier."
What about NHS staff and vulnerable customers?
Morrisons confirmed that its dedicated NHS hour is still in place, but this will now happen one hour earlier than usual. NHS staff UK shopping times will be 6am to 7am, Monday to Saturday, and 9am to 9.30am on Sundays in England and Wales. In Scotland, Sunday NHS times will be 7am to 8am.
Vulnerable and elderly customers who come in to stores will be offered a helping hand from colleagues wearing ‘love to help’ t-shirts. The supermarket is also now doing next-day deliveries for elderly and vulnerable shoppers.
Morrisons next-day delivery
Morrisons has announced a new dedicated telesales shopping service aimed specifically at helping to ensure vulnerable and elderly people can get the groceries they need. It is one of a number of measures that are being introduced in response to the coronavirus pandemic to ensure that no customer gets left behind.
Morrisons has received many calls from customers who are self-isolating, elderly, vulnerable and not able to visit a shop. Some have little food in their store cupboard and are worried about how they will stock up when demand for home deliveries has been high and some have never used online ordering.
These customers will be able to place orders with the supermarket team over the phone and the delivery will be made the following day by a store colleague from their local store - often the store’s Community Champion, who is tasked with helping the community.
What's available to customers using this service?
Customers can choose from a ‘takeaway’ menu of 47 essential groceries, with options including milk, butter, eggs, potatoes, pasta, bananas, cornflakes and flour
Recipients can pay for delivery on their doorstep via a mobile chip and pin device. Customers can also refuse an item on delivery should they wish to do so, but every effort will be made to match the customer's specific preferences.
David Potts, Morrisons chief executive said, "We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from a familiar face at Morrisons. This new telephone service will ensure that more people who can’t leave their home to go shopping will be able to get a delivery.”
Additionally, the Morrisons Community Champions will be identifying customers who need support and offering it on a postcard through their door. Customers will be able to phone them directly if they need their shopping delivered.
To help support their new delivery service, Morrisons has invested in a van for every one of its 494 stores, so that colleagues can drop the shopping off on a customer’s doorstep.
Customers who wish to place an order should phone 0345 611 6111 and select option five.
Morrisons is already helping elderly and vulnerable people by expanding its home delivery service, and making more slots available to customers both through morrisons.com and the Morrisons Store on Amazon Prime Now.
The supermarket is also rolling out food boxes, and has partnered up with Deliveroo to allow customers to order from a range of essentials delivered to their door by a Deliveroo rider on the same day.