Coca-Cola’s Christmas truck is considered a staple of the festive season by many, but this year there will sadly be no drive-by appearances.
The Christmas truck tour has been forced to cancel its annual tour due to coronavirus lockdown restrictions, marking the first time in 10 years that the event will not go ahead.
Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year. We know it's disappointing, but we’ll continue to share special Christmas moments throughout the festive season. We look forward to seeing you next year! pic.twitter.com/VWza9Al3hm
— Coca-Cola GB (@CocaCola_GB) November 6, 2020
“Safety of consumers and employees”
The news of the cancellation was posted on the Coca-Cola GB Twitter channel, with fans of the truck expressing their sadness at the loss to the festive calendar.
A Coca-Cola spokeswoman said: “In light of further Covid-19 restrictions announced around the country and in line with Government guidelines, unfortunately, we can’t go ahead with our annual Coca-Cola Christmas Truck Tour this year.
“We know this will be disappointing for many people, but our priority is the safety of our consumers and employees.
“We look forward to seeing you next year!”
Last year the truck visited more than 40 towns and cities across the country in the run up to Christmas.
The soft drinks brand has, however, promised other festive treats and assured fans that the “fun will never die”, stating there is still “a lot to look forward to”.
A Coca-Cola tradition
The original Coca-Cola Christmas trucks were created for a TV advert in 1995, which featured three of the iconic custom made 18 wheelers.
In 2001, after a string of iconic TV adverts that were broadcast to more than 100 countries, the caravan of trucks started touring the United States, and later came to the UK in 2010.
The effects used on the truck were created by the same company that made the special effects for the Star Wars movies, Industrial Light and Magic.
The festive campaign is a big hit globally, with the hashtag #HolidaysAreComing being tweeted more than 57 million times in 2013.