Toy shop’s 100th store will open in Aylesbury

The Entertainer managing director Gary Grant
The Entertainer managing director Gary Grant

Toy shop firm The Entertainer will open the doors to its 100th store in Aylesbury in March.

The Entertainer will open the landmark store in the Friars Square shopping centre in Aylesbury on Saturday, March 14.

The firm is looking forward to celebrating the grand opening of its 100th store in style with a special trolley dash with children from a local children’s charity PACE which aims to transform the lives of children and young people with motor disorders, such as cerebral palsy.

Children from a local school will also be joining in the fun by taking part in arts and crafts activities, having their faces painted and meeting their favourite pre-school characters.

Mix 96 will be covering the grand opening with prizes and games galore and TV cartoon character SpongeBob SquarePants will be making a special appearance to welcome his many fans.

Managing director Gary Grant said: “After experiencing such solid growth across the UK, we are pleased to announce the opening of our 100th store which marks a major milestone for The Entertainer.

“We wish our new store manager Jennifer Allison the very best of luck in the new store, and we look forward to bringing joy and wonder to the children of Aylesbury.”

Husband and wife team Gary and Catherine Grant founded The Entertainer in 1981 when they opened a toy shop in Amersham stocking popular toys of the era such as Cabbage Patch Kids and the iconic Rubiks Cube.

Thirty four years later, The Entertainer now employs more than 1,200 people in their stores and a further 150 based at their head office in Amersham.