Small business enjoys tea and cake with George Osborne

Annie Penn, creative director of Smokin Donut
Annie Penn, creative director of Smokin Donut

A social media consultancy firm enjoyed tea and cake with Chancellor of the Exchequer George Osborne ahead of Small Business Saturday.

Smokin Donut in Gatehouse Way, Aylesbury was one of less than 100 firms from across the country invited to represent the UK’s 5.2 million small businesses in Downing Street on Friday.

The high-powered tea party marked the country’s second Small Business Saturday the following day on December 6th when small, independent businesses across the country were put in the national spotlight.

Smokin Donut Ltd is a small consultancy that specialise in social media content strategy, website and app building.

Creative director Annie Penn, 45, said: “I was immensely proud to be part of the Top 100 UK Small Business Saturday drinking hot chocolate in Downing Street with the Chancellor of the Exchequer and meeting other businesses from around Britain.

“The business world is waking up to the fact that simply twittering daily is a waste of time. Smokin Donut is a creative consultancy that works alongside clients to get the phone ringing. Because without a strategy, what you are doing is a hobby. “

Annie, who lives in Haddenham with partner Chris Brown and their three children, set up Smokin Donut this year and says after working in PR for 20 years, she knows how to use social media more strategically instead of just making ‘ambient noise’.

The firm is one of just 200 in the London area that are Hootsuite certified pro status, which means it is qualified to use the social media management system which enables businesses to keep track of all their social media accounts – such as Facebook and Twitter – in one place. Visit for more.