A printing shop is probably the last place you would expect to find smoking products – but there is a certain logic to Cartridge World’s move into such a different market.
The Parton Road store is now selling the Vapouriz e-cigarette kits which have been billed as the ‘healthier alternative’ to traditional smoking.
These kits include the cartridges in which the vaping liquid is poured in – hence the reasoning behind the move.
Cartridge World Aylesbury’s director Martin Dyckhoff said: “It’s the classic new year’s day resolution. To do something as significant as giving up smoking, you need to do it in stages. Often, people are expected to go cold turkey and still fuction, but with vaping they have the ability to vary the level of nicotine in the e-cigaette and still have something to do with their hands. It’s a beautiful thing.
“It’s taken us a while to get on board, as I know other stores have been selling them for a while, but we were determined to go with the same approach we’ve always gone with – to havelots of choice.”
The vaping liquid contains just a small percentage of nicotine instead of the 2,000 other harmful ingredients commonly found in cigarettes.
The e-cigarette itself is made up of a rechargable battery and the other half is a cartridge where the vaping fluid is poured in. It works when the battery heating up the liquid and ‘vaporising’ it into a water-based vapour, mimicking the act of smoking a normal tobacco cigarette.
Customers can choose three different strengths of nicotine – from 0% to 2.4% – in more than 65 flavours, including ice mint, menthol, chocolate and vanilla.
Martin, who lives in Cuddington, said: “If you’re a heavy smoker, switching to vaping can save you £40 a week. It’s astonishing.”
Cartridge World Aylesbury sales manager David Dilworth is a former smoker himself and succesfully kicked the habit by vaping.
Martin says David has helped the team understand the habit.
Martin, who runs the Cartridge World franchise with wife Sarah, said: “He said to me ‘Martin, my clothes no longer smell, my breath no longer smells, and I don’t have to worry about popping a mint before going into a meeting!’.”