Aylesbury board game inventor's Christmas bid to support the high street

A board game inventor who believes that online retail is killing the High Street is deliberately undercutting web firms this Christmas, to encourage people to shop in their town centres.

Friday, 6th December 2019, 6:00 am
Shaun's daughter Abbey playing the game

Shaun Delaney, from Aylesbury who invented popular strategy board game Jask believes that it is vital that independent retailers and long-standing beloved outlets should come first.

Last year Shaun overpriced his board game with multi-national online retailers.

This means that firms which price match - such as John Lewis - will never be in a situation where they have to sell Mr Delaney's product cheaper than they would like, to compete with huge companies who do not contribute as much to the UK economy.

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Shaun demonstrating his board game at Hamleys

Shaun said: "I am overpricing Jask on the websites of companies who do not have retail premises.

"I'm doing this so that when customers go into UK stores they will see my games at a lower price than online - supporting the high street and UK firms.

"It is a policy which I have undertaken so that retailers I supply will have customers who will hopefully buy within store and the business will not go to the online companies who do not have those overheads."

And this year Mr Delaney is reaching out to independent High Street stores who would like to stock his product, with a promise that they will receive his full support over big business.

He said: “Last year an estimated 85,000 workers were affected by the collapse of 1,000 high street retailers.

“These are big and small businesses and everyone is suffering at the hands of online companies, it’s very important to me to show my support for those workers and stand beside them when marketing my own product.

“We companies are killing our High Streets, and affecting the lives of retail workers up and down the country. This is my way of making a stand.”