Ashridge Home Care awarded for innovation in care during the pandemic

This award celebrates those companies that have thought outside the box to bring joy and comfort to those they care for

By Alex Ross
Wednesday, 18th November 2020, 1:25 pm
Updated Wednesday, 18th November 2020, 1:28 pm

Ashridge Home Care has won a prestigious award at the Care Heroes Awards Week to mark its efforts during the pandemic.

Ashridge Home Care employs more than 80 visiting and live-in carers and works with clients across the South East England, including Hemel Hempstead, Tring, Berkhamsted and the surrounding villages.

The home care company, which arranges either live-in or visiting carers to attend clients across the South East of England, was crowned winner in the Innovation in Care category.

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One of the initiatives the team embraced, wearing yellow for World Mental Health Day

This award celebrates those companies that have thought outside the box to bring joy and comfort to those they care for.

Judges said Ashridge Home Care, in Amersham, won for their willingness and total commitment to their staff and customers and their unwavering dedication to continue to deliver 24 hour care to their entire client base.

Care Home Professional and Home Care Insight funded the awards this year.

The winners were chosen by a prestigious panel of judges.

Trudi Scrivener, managing director of Ashridge Home Care, said: “Winning this prestigious Home Care Heroes (Innovation) 2020 Award makes me immensely proud.

"These awards mark the success of the whole team, who show absolute dedication and commitment to providing outstanding home care.

"The team were 100% committed to ensuring that carers were looked after and motivated so they in turn could ensure our clients were happy and safe.

"The ideas and outside the box thinking was truly inspiring and we will continue many practices even once this pandemic is over.

"To be recognised by an award is such great news amidst a tough time for everyone working in frontline services.

"Our focus now is to continue to support as many people as possible who want to remain in their own homes.”

Innovation has always been rewarded and encouraged at Ashridge. Prior to Covid 19 a carer who was a great chef was promoted to head chef and helped mentor other carers whose skills were lacking in the kitchen to learn how to cook simple meals for their clients.

This resulted in a recipe book which is shared amongst cares and during lockdown Trudi secured help from TV nutritionist Janet Brinkworth from TV’s Saturday Morning Kitchen.

Together they launched Ashridgelicious Food Lovers group for the live-in carers to learn new easy, nutritious meals to cook for their clients as well as featuring an online Q&A option so if a carer couldn’t access ingredients she suggested good alternatives.

The whole head office team was innovative and took part in sourcing other professional help from within the community – they arranged for various health practitioners to share videos enabling carers to help their clients, one from a footcare practitioner to teach carers basic footcare to help clients who couldn’t attend appointments.

Trudi even managed to source a celebrity - Frontman of Spandau Ballet, Tony Hadley, to share a moral boosting message.

Currently a book group for clients and carers is in development to be launched virtually shortly.

To find out more about Ashridge Home Care visit