And what better way to do that in the run up to Christmas than to shine a light on nine local stores, that can cater to all of your Christmas shopping needs!
Shopping with independent stores helps keep the High Street thriving, and there are plenty to choose from!
5. Maysons
Independent designer clothes shop Maysons is celebrating its first Christmas season in Aylesbury's Hale Leys Shopping Centre Photo: BH
6. Aylesbury Market
With lots of special stalls planned in the run up to Christmas you are sure to find something perfect for someone at the market Photo: BH
7. The Chiltern Brewery
Homemade produce galore and some fantastic beverages at the Chiltern Brewery which has shops in The Kings Head, Aylesbury and at their Terrick base Photo: BH
8. Holy Cow Home
Holy Cow Home in Cambridge Street has a wealth of unusual and beautiful gift ideas Photo: BH