Smiggle officially opened its doors in Aylesbury on Friday October 6.
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The store opened in Friars Square Shopping Centre at 9am - the same day that it was due to open another UK branch in Manchester.
Smiggle started in Australia in 2003 and sells colourful stationery for children under the slogan ‘where a smile meets a giggle.’
The store is keeping its cards close to its chest about the opening days of trading but the Herald is hopeful of receiving an update soon.