It’s all the fashion! Shoppers flock to H&M opening in Aylesbury

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Hundreds of shoppers have been enjoying H&M’s new store which opened in Friars Square, Aylesbury this morning.

Bargain hunters queued from the shop all the way to River Island in the central square.

With the red carpet rolled out and music pumping, store staff whipped up the excitement and counted down to the 11am opening and there was even hot chocolate for people in the queue.

The first shopper through the door, 23-year-old Katie Brown from Aylesbury, was given a £50 voucher to spend in the store, while everyone in the queue before 11am were given a wristband entitling them to 25% off.

Store manager Lisa Deacon said she was ‘very excited’ the big day had finally arrived.