Public mistrust in charities and their work is at an all time high and a local group wants to do something about it.
Community Impact Bucks chief Nick Phillips has set up a major charity conference on Tuesday, September 29 with the aim of addressing the issue.
Mr Phillips says that media coverage of issues like charity telemarketing and the downfall of Kids Company have made the public more cynical about the work of voluntary organisations.
He said: “It’s been a tough year for a sector that does so much important work.
“We cannot afford to let recent media scandal undermine that work, because too many lives depend on it.
“It’s been more important for charities to connect with supporters and volunteers on an emotional level, and that can only be achieved through powerful storytelling.”
The conference will take place at The Gateway in Aylesbury, and attendees can select from a variety of practical workshops with charity experts on a range of issues.
Mr Phillips added: “The aim of this event is to provide a fresh perspective on how charities communicate their message and provide some useful tips and tools to make an even bigger impact.
“We’ve an exceptional list of speakers, who can offer real insight into how to improve marketing and communications activity, both on and offline, to benefit the overall income generation and donor retention for charities of all sizes.”
For more information contact www.communityimpactbucks.org/bigimpact or call 03001111250.