Cosy bar is The Snug place to be in town

Staff at The Snug in Aylesbury PNL-160823-164605001

The Snug, at 36 Market Square, opened its trendy grey doors for the first time on Friday night, and revellers enjoyed the trademark cosy interior, with eclectic props and eyecatching wall art.

The Snug brand, which was first launched in Cambridge 12 years ago by business partners Ashley Moore and Giles Fry, is taking the Home Counties by storm.

The Aylesbury site is number nine out of 10 Snugs across the region, including High Wycombe, Hertford, Hitchin, St Albans, Ware, Bedford, Bury St Edmunds and two in Cambridge.

Ashley Moore, left, and Giles Fry, business partners and owners of The Snug in Aylesbury PNL-160823-164554001

The extensive cocktail menu – which scooped Best Cocktail Menu at the Hertfordshire Food Awards last year –includes old favourites done well, such as the Singapore Sling, alongside the more quirkily-named offerings such as the Snugism and Ginspector Morse.

Artisan pizzas are made fresh on site, but that’s not the extent of the menu – there’s burgers, salads, nibbles and appetizers, as well as tempting desserts.

Giles, who first met business partner Ashley when they were working for TGI Fridays, said: “We are excited to open the new Aylesbury Snug this summer and look forward to giving everyone a Snug welcome in what we hope will soon become a firm favourite with residents and visitors to Aylesbury alike.”

So what’s the secret to running a successful bar chain that trumps the other High Street offerings out there?

Well, the chirpy staff, live music nights and hands-on cocktail classes probably have something to do with it. Log on to www. thesnugbar.co.uk for more.