Eight local retailers are being offered a free opportunity to kickstart their businesses in Aylesbury town centre.
The Aylesbury Town Centre Partnership is offering new independent companies six weeks of rent free trading with four different options available.
They include either a market stall on any or all market days, a mobile barrow which can be wheeled around town to meet footfall, a public space such as in Hale Leys or an empty shop unit.
Town centre manager, Diana Fawcett, said: “We are delighted that this project will be able to help new local business get a foothold in the town.
“We are working really hard to revive our town centre and we feel this will address a lot of problems by utilising empty units, breathing life into the market and bringing a new and unusual outdoor shopping experience to the town centre.”
The idea has been inspired by the Mary Portas report which said towns need to attract new shoppers and compete with the internet by offering something different.
Following the six week period traders will pay rent on a sliding scale with any extra money being reinvested to help the next set of budding retailers.
The innovative scheme has the backing of the Federation of Small Businesses and other companies have offered free mentoring, legal and financial advice and marking and retail advice.