The Grocer Gold Awards 2024: British supermarket named Grocer of the Year for the first time in two decades

Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now
The supermarket was up against tough competition 👏
  • Hosted by Myleene Klass, the Grocer Gold Awards 2024 celebrated retail and brand excellence
  • Sainbury’s won the ultimate award of Grocer of the Year for the first time in 20 years
  • Other winners included; Tesco, Waitrose, Coca-Cola and Fever-Tree Drinks

The Grocer Gold Awards 2024 crowned Sainsbury’s the Grocer of the Year for the first time in 20 years, at a lavish ceremony held at Royal Albert Hall.

Hosted by presenter and musician Myleene Klass, the Grocer Gold Awards celebrated outstanding retailers and brands, with Sainbury’s taking home the ultimate award against strong competition such as; Tesco, Lidl and Aldi.

Hide Ad
Hide Ad

The Grocer’s editor-in-chief Adam Leyland, who is also the chair of the judging panel (which is made up of 67 individuals), spoke of the big decision to choose Sainsbury’s as Grocer of the Year.

Leyland said:  “Restoring growth while increasing profits is not an easy thing to do at the best of times, but especially with the highest inflation in decades, and the discounters – and other rivals – also opening a significant number of new stores. 

“But Sainsbury’s has given shoppers permission to enjoy its wide range of food and drink through much more competitive pricing, most notably the launch of Nectar Prices last April, and its impressively rapid rollout.”

Sainsbury's, which was founded in 1869 by John James Sainsbury in London, has become one of the largest UK supermarkets.

Hide Ad
Hide Ad

Over the years, Sainsbury’s has battled with tough competition from rival supermarkets, but with the launch of their Nectar Prices, they have seen a rise in popularity once again. 

monticellllo -

Here are the full list of winners at the Grocer Gold Awards 2024:

Grocer of the Year (Sponsored by Alix Partners)


Soft Drinks Brand of the Year (Sponsored by Boughey Distribution)

Dash Water

Drinks Brand of the Year


SME Brand of the Year

Love Corn

Food Brand of the Year (Sponsored by Savi)


Household Goods Brand of the Year


Health & Beauty Brand of the Year


Own Label Range of the Year

Tesco - Finest

Specialist Online Service of the Year

Who Gives a Crap

Startup of the Year


Entrepreneur of the Year

Pip Murray, Pip & Nut

Exporter of the Year

Fever-Tree Drinks

Independent Retail Chain of the Year (Sponsored by Allwyn UK)

Henderson Retail - Spar

Symbol/Franchise Retailer of the Year (Sponsored by The SHS Group)

Booker Premier

Own Label Supplier of the Year

Angus Soft Fruits

Online Service of the Year (Sponsored by PayPal)


Supplier of the Year (Sponsored by Alix Partners)

Procter & Gamble UK

Consumer Initiative of the Year

Hide Ad
Hide Ad

Coca-Cola Europacific Partners and Coca-Cola Company - Coca-Cola Zero Sugar #TakeATaste Campaign

Supply Chain Initiative of the Year

Drylock Technologies - Drylock Train

Sustainability Initiative of the Year (Sponsored by GS1 UK)

Abel & Cole - Club Zero Refillable Milk

Technology Initiative of the Year

CJ Lang & Son/Spar Scotland - In Store Digital Innovation to the next level and beyond

E-Commerce Initiative of the Year

Bestway - Real-Time Analytics Dashboard

Employer of the Year Retailer (Sponsored by Newton Europe)


Employer of the Year Supplier (Sponsored by Newton Europe)


Store Manager of the Year (Sponsored by Uber Eats)

Barry Griffiths - Waitrose Lichfield 

Waste Not Want Not Award

The Felix Project - The Felix Project x HE Hall & Son

The Grocer 33 Price Award (Sponsored by Assosia)


The Grocer 33 Service Award (Sponsored by Assosia)


The Grocer 33 Availability Award (Sponsored by Assosia)


National Wholesaler of the Year (Sponsored by Aqua Carpatica)

JJ Foodservice

Regional Wholesaler of the Year

Castell Howell

Specialist Wholesaler of the Year


The Grocer Cup

Roisin Currie

Britain's Favourite Supermarket


Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.