Buckinghamshire entrepreneur launches world's first makeup manual For men
Danny Gray, founder of the UK's leading makeup brand for men, War Paint, is today launching the world's first makeup manual for men, with publisher Haynes Manuals.
Danny grew up in Chalfont St Giles, and now lives in Beaconsfield.
The book focuses on simple makeup techniques, with easy-to-follow steps for great results.
War Paint For Men was founded by Danny Gray as a result of his body dysmorphia and subsequent experiences shopping for makeup, War Paint's mission is to reduce stigma around men wearing makeup.
Danny said: "This book will help men feel comfortable trying makeup, and focuses on simple makeup techniques, with easy-to-follow steps for great results with minimum effort.
"From looking super-fresh on five hours sleep, to concealing a breakout for a big night out, this manual gives men the lowdown on what makeup can do."
The Makeup For Men manual includes:
The history of men’s makeup
Tips and tricks for men’s skin prep and makeup
Guide on tools to add to your kit
Quick and simple how-tos for makeup application
QR codes for step-by-step videos
War Paint’s founder, Danny Gray, started using makeup at the age of 14 when he borrowed his sister’s concealer to cover his teenage spots, and recognised the power of makeup products to boost confidence.
In 2018, Danny founded War Paint, a game-changing makeup range designed for men. He is also an advocate for mental health having suffered with body dysmorphia for most of his adult life.
Speaking about the launch, Danny Gray says, “I’m so proud of this book, it’s a really personal landmark for me and I wish I’d had something like this to learn from.
"I hope it will give guys who are new to makeup the confidence and knowledge to apply makeup that helps them feel good. It covers everything you need to know to get started with makeup from the importance of SPF, to concealer tips that hide a hangover”.
Makeup For Men - The Manual From War Paint retails for £13 and is available from the website warpaintformen.comhttp://warpaintformen.com