White Swan re-opens with a ‘diversified’ music offering – not just hard rock

The White Swan in Aylesbury reopens - pictured are managers Neil Pickles and Mark Moreton (in black) PNL-150825-101144009
The White Swan in Aylesbury reopens - pictured are managers Neil Pickles and Mark Moreton (in black) PNL-150825-101144009
7
Have your say

A heavy rock pub which closed earlier in the year has been transformed – with live music on offer again.

The White Swan, in Walton Street, Aylesbury has been taken over by a whole new outfit and the venue’s new look is proving a hit with regulars and new customers alike.

The White Swan in Aylesbury reopens - pictured are managers Neil Pickles and Mark Moreton (in black) PNL-150825-100748009

The White Swan in Aylesbury reopens - pictured are managers Neil Pickles and Mark Moreton (in black) PNL-150825-100748009

Director Kyle Michael, and managers Neil Pickles and Mark Moreton have completely refurbished the venue, in a bid to keep exisiting loyal regulars, but appeal to a wider audience too.

Every Friday night the pub will host live music from a range of acts, with styles including blues, roots and rock.

Manager Neil, who has 20 years of experience in the pub trade, said: “Some of the old regulars have been in and we have had some very positive remarks.

“We think the changes have made the pub look lighter, bigger and more friendly.

“We are trying to create a traditional pub with a modern twist.

“The reason I love the pub trade so much, and what we want with this pub is no specific age group being targetted.

“An 80-year-old should be able to come here and chat to an 18-year-old and they should both be able to enjoy a conversation together.”

Both Neil and Mark have worked in pubs around the Vale.

Mark has 14 years of experience in the pub trade and has previously run town centre establishments including The Bell and Stars Bar.

And although the famous jukebox has gone the pair were keen to emphasise the importance they place upon the pub’s live music history.

Neil said: “We are still going to have live music here, but without the concentration of the hard rock that there was before.

“We would like it to be a bit more eclectic.

“Unfortunately what can happen with the hard rock genre is that it can be quite niche and put some people off.

“So we are looking to diversify so that more people can come and enjoy live music at the White Swan.”

The pub only opened its doors earlier this month, but as time goes on bosses hope to expand into offering food too.

Plans are in place to offer toasties and other snacks at the bar and during the day locals can pop in for homemade cakes and coffee.

For more on the pub find them on Facebook at www.facebook.com/thewhiteswanaylesbury