Farmer’s grandson Tom Ley has created a new yoghurt that will soon start causing a stir in the retail world.
Now settled in a unit on Rabans Lane he will go into production next month and the first Yokel yoghurts will appear on the shelves of garden centres, delicatessans and cafes throughout the Vale from October 10.
He said: “Aylesbury is the best place for a start-up business. The cost and size of the units here are perfect.”
Tom’s business is currently a one-man band. He will spend two days a week creating the yoghurts, two days distributing them and one day selling and gaining new business.
He says his product contains ‘only yoghurt and fruit, no additives, stabilisers, sugar, colourings or flavourings’.
“It is pure and the taste is a reflection of that.”
Tom, 27, wanted to add value to milk and has spent the past year working on his Yokel yoghurts.
He already has confirmed orders, including two hotels in Knightsbridge. Tom said: “I am very excited, Things are coming together but there are a lot of balls to balance. I am either confident or mad.”
Because of the immense cost of manufacturing equipment Tom is starting his business by buying in the yoghurt, which is created from the milk of Holstein Friesian dairy cows. He then blends it with fruit to create four different flavours – blackberry, strawberry, kiwi and mango.
The past year has been spent perfecting the exact balance of the recipe, and meeting the legal requirements.
Strict labelling laws meant he had to employ a food nutrition company to analyse his yoghurt and provide a breakdown of values which includes the 117 calorie content of each 140g pot. He also had to register for a bar code and follow guidelines about the font size legally required on labels.
Yokel will be on sale at the Cook and Fillet in Kingswood, The Coffee Tree and Fornetti in Aylesbury and K & B Butchers in Princes Risborough.