Flood prevention is the aim of the game for Transport for Buckinghamshire - which is encouraging landowners to clear blocked drainage ditches on their land.
Janet Blake, cabinet member for planning and transportation at Buckinghamshire County Council is leading the campaign to encourage local landowners and farmers to get on board and carry out their duty to clear ditches to assist water flow away from land and roads.
Local farmer Michael Turner from Great Brickhill is one farmer who is taking part in the scheme.
He said: “There’s definitely a benefit to clearing ditches, as the drains are then able to clear water from the fields.
“This is particularly good for land which has crops growing. Good drainage means good productive fields.”
Mrs Blake said: “Working together to Ditch the Problem is aimed at landowners.
“We’re sending posters to parish councils to display and the National Farmers Union is sending a postcard with key messages out to its farmer members but we know that we need to work with other parties to reduce the flooding problems we’ve all recently experienced.”