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Cafe plan for First Choice site (and there’s waffles and crepes on the menu)

The former First Choice site in Market Square, Aylesbury, August 2014, and below, The Works logo

The former First Choice site in Market Square, Aylesbury, August 2014, and below, The Works logo

 

A former town centre travel agents which has stood empty for two years is set to be transformed into a bustling family-friendly cafe, providing it gets the green light from planners.

The grade 11 listed building at 7-9 Market Square, Aylesbury, dates back to 1765 and has had a varied retail life as a bank, clockmakers, rug sellers, department store and finally travel agents First Choice, which closed down in 2012.

The Works will serve a ‘quality menu with artisan ice creams’ that customers can see made right in front of them and snacks such as crepes, waffles, hot desserts, milkshakes, smoothies, coffees, teas and a range of sparkling, red and white wines.

Plans say the applicants – husband and wife Roger and Elaine Bolton from Weston Turville – want to refurbish the building and expose many of its historic period features to create a ‘retro, industrial’ space for which lends itself to an ‘all-day dining experience’ from 9am to 11pm.

The business plan says it will aim to position itself between fast food retailers such as McDonalds and KFC and casual dining establishments such as Nando’s and Frankie & Bennys, saying ‘casual brands are playing a key role in the growth of the eating out market’.

The applicants add that the proposal fits in with the Aylesbury Town Centre Plan by offering ‘what the market is looking for’ and should be a preferred option compared to a previous applicaton for a betting shop on the same site.

Once it is up and running, it is expected that the new venture will create 12 new jobs – two full time positions and 10 part-time.

Aylesbury Vale District Council is due to make a decision on the application by September 22.

 

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