A family-owned sports shop has opted to move out of the town centre to improve its business prospects.
In a unique move, Dave Jakeman and his son, Adam, have relocated Jakeman Sports from Aylesbury town centre to Fairford Leys.
Mr Jakeman said: “Over the years I’ve seen the town centre getting quieter.
“At the end of the day a lot of specialists like myself are going to be forced out of the town centre.”
The shop, which specialises in selling niche sports equipment such as fishing tackle and air guns, is making the move after more than 48 years in town.
Mr Jakeman, 58, said that the new location will improve trade.
The owner cited better car parking access and holding on to his regular customers as key factors in helping business.
“Particularly since moving down here, the amount of people that say they don’t go up town is unbelievable,” he said.
“They shop for bits out of town and then if they need to go on a big shop they go to Milton Keynes.
“I’m relieved in a way. I think this could be the future for us, we definitely hope so.”
The shop owner added that a lower rental fee at the shop next door to the Co-operative had played a big part in relocating.
He said: “The last couple of years business has been suffering a bit.
“An area like this may be the way forward.”
“I couldn’t see any way of increasing it in the town centre.
“The trends of shopping have changed over the years, people go by car now.
“A lot of my customers, particularly the fishermen, like to park nearby, hop in and go.”