A young woman’s face is being looked at by thousands of commuters going up and down the escalators in London Underground.
Caroline Hall, 24, who lives in Aston Abbotts, usually spends her days as a bookseller at Waterstones in Aylesbury.
However she turned model for the day to help out a friend, Natasha Pile, who works for the Bucks-based charity Brain Tumour Research.
Now her photograph is appearing throughout the country in materials supporting the charity’s Wear A Hat Day.
You’ll also be able to spot her on hundreds of posters which will be on display across the London Underground throughout March, which is national Brain Tumour Awareness Month.
She is seen wearing a distinctive pick top hat designed for the charity by the world’s oldest hat shop, Lock & Co, of St James’s Street, London.
Wear A Hat Day on Friday, March 27 will see people from businesses, schools, universities, shops and offices donning beanies and boaters, top hats and trilbies, fascinators and fedoras, and making donations to Brain Tumour Research.
The charity funds a pioneering network of research Centres of Excellence across the UK. All those who take part in Wear A Hat Day are helping to fund the fight against brain tumours.
Caroline said: “I have never done anything like this before but it was really great fun and for a very good cause.
“I was asked to take part by a friend who sadly lost her grandmother to a brain tumour and I wanted to do something to help.
“Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research is allocated to this devastating disease. This is unacceptable!
“It was a great experience to spend the day in a studio and to work with a professional photographer. I also had the opportunity to meet patients with brain tumours and their families and some of the people from the charity who are dedicated to fighting the disease.”
The materials featuring Caroline will be seen at Wear A Hat Day events taking place at local branches of national organisations such as Asda, Morrisons, RBS, Halifax and HSBC.
A whole host of events are being planned by individuals and groups within the various brands and offices. In addition, bicycle retailers across the UK will be selling unique cycle helmet pin badges. And special pink car hats will be available from select car dealerships.
Now in its sixth year, Wear A Hat Day is dedicated to the memory of patients who are lost to a cancer which hasn’t seen the same advancements in understanding and treatment as some other cancers and is now more common than a generation ago.
Sue Farrington Smith, now Chief Executive Brain Tumour Research said: “Wearing a hat for the day is a simple and fun way of raising awareness and money. It also sends a great message of hope, solidarity and support for families.
“We are striving to fund a network of seven dedicated research centres whilst challenging the government and larger cancer charities to invest more in brain tumour research. Help us fund the fight. Together we will find a cure.”
The charity is urging people to rally their organisations and contacts to get involved by wearing a hat and making a donation, buying specially designed pin badges or a limited edition brooch.
Full details and registration for a fundraising pack, as well as quizzes and competitions are available from www.wearahatday.org or call 01296 733011. To donate £5 text the word HAT to 70660.
Brain Tumour Research helps fund an annual £1 million programme of research at its Centre of Excellence at the University of Portsmouth. Further partnerships announced last year with Queen Mary University London, and Imperial College, plus Plymouth University will pave the way for a £20 million investment in brain tumour research over the next five years.