The 30-year-old was on the winning side yet again, prevailing in a challenge to sell bridal dresses and accessories at The National Wedding Show in Birmingham.

Things started well for his Alpha team, led by Lucinda Ledgerwood, when they secured the contract to sell underwear at the fair.

"Come on, that's what I'm talking about," was Lee's now familiar catchphrase on hearing the good news.

At the show he was charged with selling the lingerie- and he excelled, shifting more than £600 worth during the day.

Alpha sold a total of £5752 worth of wedding dresses and gear, compared to Renaissance's paltry £1925.

In the boardroom an impressed Sir Alan Sugar asked Lee whether he thought he was now an expert on selling womens' underwear.

He replied: "On how to sell a lady a thong? Yes."

Alpha were treated to a private room at a fashionable London spa for their efforts.

Sir Alan fired the motor-mouthed Sara Dhada.

Next week, the seven remaining candidates will have to think out the box as they attempt to launch an advertising campaign for tissues.

Do you think Lee has what it takes to win this year's The Apprentice? We want to hear your views.

To comment on this or any other Bucks Herald story, click here

To post comments directly on this website, click on the Comment on this Story link below