Stormbreaker's Alex Pettyfer and Dani Harmer who plays the BBC character Tracey Beaker, are just some of the stars turning out to support a massive new campaign to make young drivers and passengers aware of the risks on the roads.

Safe Drive Stay Alive is a film and theatre event for 16-18 year olds. It explores the circumstances that can lead to a crash on the road and the consequences that follow. More than 10,000 young people will visit venues across the Thames Valley in one week, starting on 6 November.

In the last five years, 189 young people aged between 16 and 24 years were killed and 340 were seriously injured on the roads in the Thames Valley.

Superintendent Mick Doyle, head of Roads Policing, said: "We must do everything we can to try and reduce the number of young people being killed or seriously injured on the roads. Safe Drive Stay Alive is a huge campaign with a big audience and we are hoping we can really make a difference. We have had fantastic support from celebrities and businesses lending us their time, energy and financial support. This kind of backing reflects the importance of the campaign and that many people want to help teenagers to be safe on the road."

The campaign is the result of a partnership effort between Thames Valley Police, three fire and rescue services, the ambulance service, hospital accident and emergency staff, road safety officers from councils across the region and the Thames Valley Safer Roads Partnership.*

The campaign has benefited from substantial sponsorship from Reed, the recruitment specialists, DriveTech (UK) and Affiniti. Radio stations across the Thames Valley are also lending their support to the campaign, particularly Fox FM, 2Ten FM, Horizon radio and Mix 107.

James Reed, Executive Chairman of Reed, said: "We are proud to be supporting this important campaign and we are sure that it will reduce the number of horrific road collisions in the Thames Valley and surrounding areas."

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