The notorious gameshow giant, who shot to fame as one of the stars of 70's children's TV show, 'Swap Shop,' and host of 'Chegger's Plays Pop,' will give Aylesbury an early morning wake-up call from 7.30am as he entertains the crowds, before officially cutting the ribbon at 9.00am.

With a mass of fun and games, the opportunity to win some fantastic 'golden' prizes and lots of tasty treats on offer.

Store Manager, Ashif Manji, said: "The opening of Aldi Aylesbury is certainly set to be a lively and entertaining one. The team have been working hard in preparation for the grand opening and look forward to meeting Cheggers on opening day."

Keith Chegwin added: "I'm really looking forward to opening the brand new Aldi store in Aylesbury - I hear there are going to be some amazing bargains and I'll be giving away a stack of prizes – so make sure you join me bright and early."

The new Aldi store on Cambridge Street will be open:

Monday – Friday: 9.00am – 7.00pm
Saturday: 8.30am – 7.00pm
Sunday: 10.00am – 4.00pm

A video report of the opening will appear at www.bucksherald.co.uk on Thursday