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Sian brings together Africa and coffee in new venture



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Published Date:
24 July 2008
WHEN ambitious Sian Evans was deciding the name of her new cafe in Fairford Leys, she wanted something which would help create a strong brand to be used as more outlets open in the future.
She decided against naming it after herself, or having something else fairly standard. What she eventually plumped for with husband Mike was Cafe Koffrica.

"We just brainstormed one night," said the 27-year-old, who lives in Spruce Road.

"I wanted it to be a brand, something we could use to open future branches and something which gave it its own uniqueness.

"We ran off a few names and got to Kaffrica. We changed that to Koffrica and that was the moment we knew we had it."

Koffrica's African flavour serves two purposes.

"My husband is South African and I really like it there," said Mrs Evans. "But we also wanted to do fairtrade.

"We did some market research and around 90 per cent said they preferred fairtrade and 70 per cent said it would attract them to the shop. Its about giving something back."

As a bonus, when the couple googled the name on the internet, nothing came up. Now, three results appear, and all of them relate to their cafe in Hampden Square.

Mrs Evans, a former manager at Cannons Health Club, said she had always wanted to work for herself, and the gap in the market in Fairford Leys presented an ideal opportunity for her to start her own business.

"Literally in the space of a week five people said to me they wished there was somewhere they could go like this. I just thought I have got to look into it."

Since the cafe opened in late May, trade has been going well, sustained largely on word of mouth. She is now ready to entice local businesses which surround it with her drinks and food menu.

And Mrs Evans, who had the first of her three daughters when she was 17, says she is proof that teenage mums can do positive things with their lives, and that she has ambitions to expand the business in the future.

"We want to get established here first. We would then look for gaps in the local area where they could do with a place like this."

The full article contains 391 words and appears in n/a newspaper.
Page 1 of 1

  • Last Updated: 24 July 2008 1:04 PM
  • Source: n/a
  • Location: Aylesbury
 
 

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