Help Sitemap Home Skip Navigation Contact Us Disability Statement

Steve Hill Motorsport
Sponsored by

Premium Article !

Your account has been frozen. For your available options click the below button.

Options

Premium Article !

To read this article in full you must have registered and have a Premium Content Subscription with the n/a site.

Subscribe

Registered Article !

To read this article in full you must be registered with the site.

Long Crendon catering firm reinvented



Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image

Published Date:
24 July 2008
WHEN the managers of a catering firm in Long Crendon wanted to reinvent their brand, they did not have too far to travel for help.
Greg and Liz Panter, who have run Cavendish Events for seven years, turned to food marketing expert Sally Dorling, who lives in the village, and who saw that the business was underselling itself.

Mrs Dorling said: "They provided fantastic food but basically they had been underselling themselves and not really developed the business because they didn't have the time or experience to do it.

"They were not tapping into their potential, but now they are."

Six months on, Cavendish Events, which was known primarily for wedding catering, has been divided into three separate brands- Xcite for occasions such as corporate and sports events; Cavendish Creative for private parties; and Biomio which is a combination of the two, but focuses on organic, local and environmentally sustainable foods.

A new website, www.cavendishevents.co.uk, was also launched earlier this month.

Mrs Dorling has been running her Marketing Food business for eight months, but has always been involved in the food industry.

"It came together well," she said. "I'm helping some local food companies, there's a lot of talented businesses out there, but which are not marketing themselves as well as they could."

The full article contains 221 words and appears in n/a newspaper.
Page 1 of 1

  • Last Updated: 24 July 2008 11:16 AM
  • Source: n/a
  • Location: Aylesbury
 
 

Comment on this Story

 

In order to post comments you must Register or Sign In

 
 
 
  

 
 

Contact us


Quick Links


Bucks Herald multimedia


Local News


Local Sport


Your Opinions


Entertainment


The Big Issues


Big debates from the archive


Most popular archive BHTV videos


BH The Magazine


Nostalgia


Business


Community Newsletters


Towns & villages




Sister Newspapers:
Press Complaints Commission

This website and its associated newspaper adheres to the Press Complaints Commission’s Code of Practice. If you have a complaint about editorial content which relates to inaccuracy or intrusion, then contact the Editor by clicking here.

If you remain dissatisfied with the response provided then you can contact the PCC by clicking here.